To Avoid Claims, Assess Privacy Impacts of Marketing And CRM

Companies are increasingly relying on innovative and edgy digital marketing campaigns to promote their products and services. Campaigns often include user-generated content, viral marketing, the brand's website, a mobile application, and other social media and social networking elements. Companies are also looking to harness data through loyalty programs and consumer tracking to better understand, serve and reach their customers.

22 minute read April 01, 2015 at 12:36 PM
By
Alan Friel
To Avoid Claims, Assess Privacy Impacts of Marketing And CRM

Companies are increasingly relying on innovative and edgy digital marketing campaigns to promote their products and services. Campaigns often include user-generated content, viral marketing, the brand's website, a mobile application, and other social media and social networking elements.

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