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ICANN Betting on '.law' Domain
Coming this summer, there will be a new way for law firms and lawyers to distinguish themselves on the Internet: a “.law” top-level website domain.
Important questions remain. How many lawyers and firms will pay the $200 to $500 or more it is expected to cost to just secure each domain name? Will established firms such as those that comprise the Am Law 200 or the NLJ 350 gain any benefits from switching from “.com” to “.law”?
The Web extension “.law” falls under the category known as a generic top-level domain name (gTLD). It was proposed for the legal industry in the new gTLD Program of the Internet Corporation for Assigned Names and Numbers (ICANN) ' the nonprofit group that also recently proposed Web extensions for “.sucks,” “.porn” and other salacious terms.
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