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The Changing Face of Legal Research
Executing a powerful business development plan is a challenge every attorney faces. For attorneys at small firms and with solo practices, doing it without breaking the bank is one of the biggest hurdles to a thriving practice.
Building a strong reputation in the legal community is the lynchpin of a burgeoning practice. This is not news to anyone. The stronger our peer networks and professional reputations, the better we're able secure new clients. Success, especially at smaller firms, depends on a high volume of referrals. And while there are now better ways to build your reputation that reach more people through less effort, we are regularly surprised by how few of our peers take advantage of them.
In a crowded market, we are always looking for ways to build our firm's reputation and set us apart as a leader in consumer finance litigation. Establishing our reputation as thought leaders has been essential to building our practice and stimulating referrals. We've invested a lot of time in authoring three blogs at the firm that mirror our three main practices ' California Consumer Finance Litigation, Partner Departure Law and Commercial and International Arbitration ' to share timely developments, trends, and insights in these practices. These blogs have become a significant source of new business for our practice. But our readership was limited, and we continued to search for a wider audience for what we knew was valuable commentary. If my colleagues and I were going to take the time to share our insights about the law to help attract new clients, we wanted to reach a broader community of attorneys and possible clients interested in our ideas. We found that Casetext, a free, community-sourced legal research tool, has helped us do just that.
Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
Hyperlinked Documents: The Latest e-Discovery Challenge
As courts and discovery experts debate whether hyperlinked content should be treated the same as traditional attachments, legal practitioners are grappling with the technical and legal complexities of collecting, analyzing and reviewing these documents in real-world cases.
Identifying Your Practice's Differentiator
How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
Risks and Ad Fraud Protection In Digital Advertising
The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
Turning Business Development Plans Into Reality
This article offers practical insights and best practices to navigate the path from roadmap to rainmaking, ensuring your business development efforts are not just sporadic bursts of activity, but an integrated part of your daily success.