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'I Demand a Refund'

Numerous class action complaints have been filed recently, challenging labels' claims that the products are "all natural." One of the many roadblocks for plaintiffs in establishing class certification in these cases has been finding a reliable damages methodology that can withstand scrutiny. This article summarizes several proposed models, and how the courts have dealt with them.

26 minute read June 02, 2015 at 12:00 AM
By
Vivian M. Quinn and Lynnette Nogueras-Trummer
'I Demand a Refund'

Numerous class action complaints have been filed recently, challenging labels' claims that the products are “all natural.” Similarly, cosmetics products may be challenged for “organic” or “natural” labeling claims.

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