There is a moment in the modern Christmas film classic “Elf” in which the titular character, a full-grown man who believes himself to be an elf from the North Pole, enters a seemingly run-of-the-mill coffee shop in New York City after passing what most would consider a forgettable neon sign on the facade of an equally forgettable storefront boasting “world's best cup of coffee.”
The Greatest Article Ever Written on Puffery!
What might ordinarily be run-of-the-mill puffery can be transmogrified into large scale liability for a company where the company representative knows what he or she says is not reasonably supportable. A look at some recent cases.
By
R. Scott Oswald and Adam Augustine CarterThis premium content is locked for Business Crimes Bulletin subscribers only
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