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U.S. Student Digital Data Privacy and Parental Rights Act Of 2015 Introduced
This Spring, Representatives Luke Messer (R-IN) and Jared Polis (D-CO) introduced the bipartisan Student Digital Privacy and Parental Rights Act of 2015. According to'The New York Times, “the bill would prohibit operators of websites, apps and other online services for kindergartners through 12th graders from knowingly selling students' personal information to third parties; from using or disclosing students' personal information to tailor advertising to them; and from creating personal profiles of students unless it is for a school-related purpose.” See, “Legislators Introduce Student Digital Privacy Bill,” New York Times (April 29, 2015).
The legislation is modeled after California's Student Online Personal Information Protection Act (SB 1177), which Education Week hailed as a “landmark” student data privacy law.'The federal Student Digital Privacy and Parental Act is a positive piece of legislation that would help better protect the personal privacy and safety of students around the country. The fact that some members of the ed-tech industry are wary of the bill demonstrates the potential effectiveness of the legislation. See, “Messer-Polis Data-Privacy Bill Endorsed by Educator Groups; Industry Wary,” Education Week.
This bill is sorely needed because as Education Week reported last year, some ed-tech vendors such as Google have been caught intentionally misleading parents about their data mining and privacy practices. See, “Google Under Fire for Data-Mining Student Email Messages.” For example, exactly one year ago today, Google promised to stop scanning student e-mails and other digital content for advertising purposes. See, “Unhappy Anniversary, Google,” Inside Higher Ed.
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