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Uncovering the Inner 'Intrapreneur' in Law Firms
Much has been written about the external drivers for change in the profession ' technology, globalization, liberalization of the legal marketplace, increased client focus on effectiveness and efficiency. These things have irrevocably changed how, who, when, where and why lawyers provide legal services (Susskind, 2013). One of the most pervasive impacts on law firms is the need for sustained continuous change. Change is never easy. Continuous change is harder and particularly so in conservative profession like law. Here enters the business case for law firm intrapreneur programs!
What Is an Intrapraneur?
Intrapreneurship is not new. The term was invented by Gifford and Elizabeth Pinchot in 1978. Intrapreneurs are like entrepreneurs ' both excel at generating new and different ways to solve problems, are capable of developing them, and demonstrate a good dose of common sense about how and why they should be advanced ' but, where an entrepreneur seeks to pursue opportunities for profit outside the organization, an intrapreneur wants to stay put and make the it work for the organization (Tilus, 2014). Lawyers are great at managing knowledge and problem solving so, how does one uncover the inner intrapreneur in a law firm? The good news is that the needs and expectations of our new leaders and current employees, the Millennials, have created a perfect storm for the rise of the law firm intrapreneur (Krueger, 2015).
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