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How Consumers Are Shoplifting from the Comfort of Their Own Homes

By Monica Eaton-Cardone
October 02, 2015

Online retail has completely transformed the way the world goes shopping. It is projected that consumers worldwide will spend nearly $1,700 billion in online sales this year. See, “B2C e-Commerce Sales Worldwide from 2012 to 2018,” Statistica. Consumers are leaving the physical swiping of cards and exchange of cash behind for the ease and convenience of a card-not-present transaction. But more important than the effect on brick-and-mortar, this paradigm shift is reshaping the way consumers think.

And who could blame them? Without leaving their chairs, U.S. shoppers can have their food, medications, household cleaning products and new shoes delivered to their front doors. Developments such as instant digital deliveries and the constant streaming of books, movies, television and music have morphed the software and entertainment industries. The smartphone and tablet's ability to mobilize these processes take the online shopping concept to an even more abstract level.

Technological evolution is transforming human behavior ' for better or for worse. The goal of contactless payments has been surpassed with the demands for frictionless interaction, and the result may not be as good as it sounds.

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