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A small technology company in Simsbury, CT, is taking on one of the largest technology companies in the world.
ConnectQuest filed a federal lawsuit Sept. 17 claiming that Facebook has infringed upon ConnectQuest's patent for a new technology it developed, known as the “close proximity notification system.”
On the consumer's end, ConnectQuest's tech is simple: You download an app and then look for notifications announcing deals, coupons and “loyalty bonuses” for products and services. Businesses use a CQ Beacon, which emits a signal through a physical transponder by using Bluetooth. Smartphones in the area pick up the message and relay it to customers who are inside the business, walking by or driving past.
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