Using Digital Tools To Assess and Remedy Online Reputational Damage

The speed with which negative Internet postings spread can cause immediate reputational harm. To remedy this harm, the nature and extent of the damage must be quantified, which is no easy task. This is true whether a defamation lawsuit is pursued or whether a public relations strategy is used. However, new digital tools can now be used to assess and quantify damage caused by these kinds of negative Internet postings.

11 minute read October 01, 2015 at 11:39 AM
By
Lucinda Bach, Mary Gately And Craig Kronenberger
Using Digital Tools To Assess and Remedy Online Reputational Damage

The speed with which negative Internet postings spread can cause immediate reputational harm. To remedy this harm, the nature and extent of the damage must be quantified, which is no easy task.

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