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Data Analytics Is Low for Corporate Investigations
Social media has become the dominant channel of communication for a spectrum of users ranging from individual bloggers to billion-dollar corporate conglomerates. The vast sum of publicly available data created on social media can help contextualize matters both large and small, and data analytics are allowing industries of all types to better identify and categorize the patterns in that data. However, a recent survey indicated that the use of data analytics on social media is lacking in corporate legal investigations, despite its potential.
What the Research Indicates
Conducted by Deloitte, the research showed that while 45.2% of polled corporations have used publicly available social media content in litigation and fraud investigation, only 12.6% subjected that content to data analytics. This low occurrence of analytics use could represent a missed opportunity for organizations to do more with the data available online.
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