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How Startups Can Protect Consumer Privacy and Enhance Cybersecurity

By Bill O'Connor
January 31, 2016

Many startup businesses collect and store vast amounts of personally identifiable information (PII) from consumers, but often fail to adequately protect the privacy of this consumer information. There could be many reasons for this, but it is likely the result of limited budgets and priorities.

Startup founders are faced with so many challenges and tasks when trying to start a business that concerns about privacy and cybersecurity just don't get much attention. Startups may also believe that they aren't targets for cybersecurity threats. Even if startups do recognize that they are targets and intend to implement cybersecurity controls to protect the privacy of the consumer information they collect and store, they usually have limited financial resources, and have to use their limited funds on other important business needs.

Despite these challenges, startup businesses still have the same duty to protect consumer privacy and address the same cybersecurity risks as more established businesses. So when they are developing their businesses plans and processes, cybersecurity must be part of the discussion.

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