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EU Trademark Reform Is Now In Effect
After a long gestation, the European Union (EU) trademark package entered force on March 23, 2016. It's intended to streamline the trademark application process and will be the largest reform to EU trademark law in 20 years. Here's a summary of the major revisions the entertainment industry should be aware for dealing with any trademark issues in Europe.
Some key terminology is changing to comply with international naming convention. The “Community Trademark” will become the “European Trademark.” The Office for Harmonization in the Internal Market will now be the European Union Intellectual Property Office (EUIPO).
The trademark package recasts both the basic application fee and the renewal fees. The basic fee for a Community Trademark goes from a unique fee of 900 euros for three classes of goods and services (and 150 euros for each subsequent class) to 850 euros for the first class, 50 euros for the second class and 150 euros for each subsequent class. In the new system, an application in one class will therefore cost less than in the current system, while an application in two classes will cost the same price and an application in three or more classes will cost more than in the current system. The system is designed to discourage applicants from filing and maintaining overly broad specifications.
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