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Measure to Manage: Understanding and Using Data to Affect Firm Change and Client Relationships
Organized and meaningful data has been leveraged in progressive organizations for years, but now that data and information is highly accessible and easily consumable via the ever-expanding digital mesh, enterprise-level expectations and related legal business impact have been elevated. With this new reality come many questions: What data should we collect? What needs to be measured? By whom? And, how can metrics and key performance indicators (KPIs) not only affect change but provide a common communication and measurement base for firms, their clients, and technology suppliers alike?
Recently, myself (Director of Information at Keesal, Young & Logan (KYL)) and Peter Zver (Tikit North America's President), had the opportunity to present a business information “measure to manage”-themed educational panel session as part of ALM's 12th Annual Law Firm Chief Information & Technology Officer's Forum (CIO Forum). Our panelists, including industry pundit and founder of Procertas Casey Flaherty, Google's head of legal operations Mary O'Carroll, and Tikit's customer value engineer Ryan Steadman, discussed how to best organize and use data in ways that are useful to attorneys, firms, and clients, while promoting positive behavioral change that impacts the bottom line and client relationships. Specifically, we drilled down into real world 'measure to manage' examples including time data, system utilization, technology proficiency, client KPIs and pricing.
This article takes into account Peter's (PZ) technology innovator perspective and my (JH) law firm technology and operations experience as it relates to the panel session. In my additional role as this year's CIO Forum Chair, I wanted to make sure to go beyond law firm concerns and challenges and focus on what in-house legal operations professionals are looking for in terms of law firm service delivery. The topic of baseline metrics that can be measured and subsequently managed and leveraged across the legal ecosystem definitely fit this core objective.
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Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
Hyperlinked Documents: The Latest e-Discovery Challenge
As courts and discovery experts debate whether hyperlinked content should be treated the same as traditional attachments, legal practitioners are grappling with the technical and legal complexities of collecting, analyzing and reviewing these documents in real-world cases.
Identifying Your Practice's Differentiator
How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
Risks and Ad Fraud Protection In Digital Advertising
The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
Turning Business Development Plans Into Reality
This article offers practical insights and best practices to navigate the path from roadmap to rainmaking, ensuring your business development efforts are not just sporadic bursts of activity, but an integrated part of your daily success.