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Five Steps to a Successful Social Media Strategy
Have you heard? Social media is mainstream ' 70% of the U.S. Internet population are using social media and more than 50% of them are over the age of 35 (that's right ' it's not just millennials) (see, “U.S. Social Network Usage StatPack“). But did you know that in-house counsel are active social media participants? In fact, their usage is growing and today nearly two-thirds of general counsel (GCs) are engaging at least weekly in social media for professional reasons, according to a survey from Greentaget. See, “2015 State of Digital & Content Marketing Strategy.”'
These GCs are using social media to connect with outside counsel, receive news and information, and interact with industry leaders.'With social media being so important to GCs, it's critical that law firms take another look at their social media strategy and practices.
Social media can be an effective means for strengthening current relationships and building new relationships. When most partners, IT professionals, and marketers think about social media, they focus on their firm's brand and how to get GCs to interact with their content. But, there are two simple truths: 1) social media is more about connecting with individuals than with firms; and 2) clients don't buy from firms ' they buy from the individual attorneys.
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Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
Removing Restrictive Covenants In New York
In Rockwell v. Despart, the New York Supreme Court, Third Department, recently revisited a recurring question: When may a landowner seek judicial removal of a covenant restricting use of her land?
Legal Possession: What Does It Mean?
Possession of real property is a matter of physical fact. Having the right or legal entitlement to possession is not "possession," possession is "the fact of having or holding property in one's power." That power means having physical dominion and control over the property.