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Until recently, corporate legal departments often had more leeway in complying with corporate operational and budgetary expectations than other departments. Typically, management accepted this lower level of predictability because the GC's office was perceived as handling “legal” matters that were “different” and “more variable.” This perception, however, is waning. Now, companies are expecting legal departments to more accurately predict the quality, timing and cost for their services.
This shift is driving corporate legal departments to invest more than ever before in refining their operations to deliver more efficient and predictable legal services. To do so, many departments are looking to technology to assist with automation of processes, resource and budgetary management, and tracking. Many of these departments, though, quickly find themselves in unfamiliar territory. Fortunately, there are pioneers tackling these issues on a daily basis and their experience, as discussed here, can provide orientation for peers seeking a successful approach forward.
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When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.