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Raising Capital
Given the vast competition for early stage venture capital and the increased scrutiny being applied by investors to valuations and business plans, it is more important than ever to approach capital raising thoughtfully, whether you are targeting angels, venture capital firms or even strategic investors. Here are four considerations for increasing your chance of success.
1. Setting the Size of the Round
The internal discussion around capital raising usually begins with the age-old question: “How much should we raise?” If you search the Internet for the answer to that question, you'll likely find countless articles and blog posts from people who have been on all sides of the table who simply advise, “As much as you can.” That may be good general advice, but it's not all that helpful in actually arriving at a number (and downright wrong in many circumstances). The reality is that answering this question is more of an art than an exact science and, therefore, difficult to boil down to a one-size-fits-all formula. The good news for those not well versed in the art of fundraising is that there are guidelines to follow that will help you arrive at an answer that makes sense for your business and that resonates with prospective investors.
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