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Sullivan & Worcester's Advancement Think Tank

By Ojen Sirin and Leah Schloss
September 01, 2016

This article explores our firm's content development initiative experiment from the marketing and professional development perspectives. A group of about eight senior associates, known as SWATT (Sullivan & Worcester's Advancement Think Tank), were charged with developing the content. Here is our story.

Marketing

CMO Leah Schloss' The firm's director of professional development, Ojen Sirin, and I have worked with SWATT since August 2015. The initiative is a true collaboration between marketing and professional development: We realized after brainstorming about how to help the firm's bottom line and help our associates grow, that we could accomplish both objectives at once.

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