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Four Ways Big Data Can Help Win Your Next Case

By Lauren Bakewell
October 14, 2016

It's 4 p.m. on a Wednesday. A practice group leader at your law firm just confirmed a lunch meeting tomorrow with the CFO from a major insurance company. The company is unhappy with its current counsel and is considering a change. To prepare, the practice leader needs as much information about the company ' and the insurance industry ' as possible.

One of your colleagues spends the evening on Google, pulling together research that ranges from recent news summaries to the company's public financials. If she finds the right data, the practice leader can earn the company's trust, and your firm might just win a major client. But, if she can't track down the right details, it could represent millions of dollars in lost potential business.

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