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AI — artificial intelligence — and its relatives: digital research engines, “bots” and other automatons, have made their beachhead in the legal profession, and it really looks like this is gonna change everything.
Yeah, yeah, we know this isn't the first time we and other pundits have predicted that sudden and/or overwhelming forces or technologies — outsourcing, offshoring, legal project management, alternative fee arrangements, expert systems, for example — would demolish the legal profession's historical foundations and fundamentally alter its face, processes and economics. So far, however, the waves from all these tsunamis have only come up to our ankles. For most lawyers, it's business as usual.
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When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.