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Lawyers Can Innovate with Design Thinking

By Robert Cullen
March 02, 2017

Design Thinking is a process that can unlock creative, client-based solutions. It is used in technology, product design, manufacturing, government and social enterprises. It employs the designer's sensibility and methods to match people's needs with what is feasible so as to develop a product or service that creates customer value and market opportunity (Tim Brown, Design Thinking, Harvard Business Review, June 2008). In a legal setting, it can be used by the lawyer to match his or her client's needs to what is legally and practically achievable in order to create a successful business or problem-solving strategy. There are a few different models. The one shown on the right has been developed by the Stanford Design School.

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