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FTC's Letter to Paid 'Influencers'
In the digital age, the Federal Trade Commission (FTC) has been keeping tabs on the growing trend of brands hiring so-called “influencers” — athletes, celebrities and others with large followings — to promote their products on social media.
The consumer agency has taken the view that advertisement without proper disclosures can mislead consumers and has put the burden of ensuring proper disclosure on the brands. Last year, the FTC reached a settlement with Warner Bros. Home Entertainment over a lack of disclosures for paid promotions of video game Middle-Earth: Shadow of Mordor. (See, “FTC Settles with Warner over 'Paid Influencers',” in our August 2016 issue.) But it did go after the likes of the popular YouTube personality “PewDiePie” and other influencers who were paid for positive videos and social media posts about the game.
In April 2017, the FTC turned its attention downstream to the “influencers” themselves. The federal agency sent 90 letters to influencers and marketers informing them of their responsibility to “clearly and conspicuously” disclose the business relationships behind social media posts. For influencers, a “material connection” to a brand could be a payment, a business or family relationship or the provision of a free product.
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Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Strategy vs. Tactics: Two Sides of a Difficult Coin
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Legal Possession: What Does It Mean?
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The Anti-Assignment Override Provisions
UCC Sections 9406(d) and 9408(a) are one of the most powerful, yet least understood, sections of the Uniform Commercial Code. On their face, they appear to override anti-assignment provisions in agreements that would limit the grant of a security interest. But do these sections really work?