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Bringing <i>Falsettos</i> Musical from Stage To Movie Screens
During this year's annual Tony awards recognizing Broadway theater, Whoopi Goldberg took to the stage to announce that the musical revival of Falsettos would be hitting movie theaters nationwide in July. Falsettos, which played at Lincoln Center Theater in New York, was nominated for five Tonys, but a deal had been negotiated long before the June 11 awards broadcast to make the stage production into a piece of event cinema.
The musical, written 25 years ago during the AIDS crisis, tells the story of a gay man, Marvin, his wife, lover, son, their psychiatrist and their lesbian neighbors. Last year, Lincoln Center for the Performing Arts' director of business and legal affairs Danielle Schiffman had a lunch meeting with Kim Youngberg, general counsel of Screenvision Media, a company that creates preshow cinema advertising — the trailers before the trailers that theatergoers see before the movie starts.
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