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FTC Moves Directly Against Social Media Influencers
In 2015, Machinima, a California-based online entertainment network, caught the eyes of federal regulators for paying so-called social media influencers to promote Microsoft's Xbox One system and several games on YouTube.
In March 2016, regulators turned their attention to the retailer Lord & Taylor, which paid influencers to post photographs of themselves on Instagram sporting a paisley dress from a new fashion line. That summer, it was Warner Bros. Home Entertainment Inc., whose marketing campaign for the video game Middle Earth: Shadow of Mordor involved paying influencers to post positive reviews on YouTube and other social media sites.
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New York's Latest Cybersecurity Commitment
On Aug. 9, 2023, Gov. Kathy Hochul introduced New York's inaugural comprehensive cybersecurity strategy. In sum, the plan aims to update government networks, bolster county-level digital defenses, and regulate critical infrastructure.
Law Firms are Reducing Redundant Real Estate by Bringing Support Services Back to the Office
A trend analysis of the benefits and challenges of bringing back administrative, word processing and billing services to law offices.
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Summary Judgment Denied Defendant in Declaratory Action by Producer of To Kill a Mockingbird Broadway Play Seeking Amateur Theatrical Rights
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.