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Trade Secrets Litigation: The No-Longer-Forgotten Part of the Tech IP Arsenal
Intellectual property battles in technology are nothing new, but their nature might be shifting. These days, many of the big IP litigation battles involving companies such as Facebook (Zenimax Media Inc., et al v. Oculus VR Inc., et al), Uber (Waymo LLC v. Uber Technologies Inc., et al) and Epic (Epic Sys. Corp. v. Tata Consultancy Servs. Ltd., et al) have nothing to do with patents, trademarks or copyrights at all. Instead, it's all about the perhaps forgotten part of IP: trade secrets.
Every company has trade secrets in some form, that “secret sauce” that separates a company's products and internal processes from those of a competitor. In the technology industry, however, the risks of compromising those secrets are higher than ever before, in part because of the nature of computer code, but also the high level of access partners have to one another's systems.
“If I think about a car, as the end user or recipient of the car, you can use it without understanding all of the manufacturing processes that went into producing it,” Monica Greenberg, executive vice president of business affairs and general counsel at LivePerson, told our ALM sibling Legaltech News. “I think it's more common in the technology industry, particularly in cloud services, which LivePerson is, that the user — in this case, our customers or other third parties in the ecosystem — gain some level of exposure under a trusted relationship.”
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Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
Hyperlinked Documents: The Latest e-Discovery Challenge
As courts and discovery experts debate whether hyperlinked content should be treated the same as traditional attachments, legal practitioners are grappling with the technical and legal complexities of collecting, analyzing and reviewing these documents in real-world cases.
Identifying Your Practice's Differentiator
How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
Risks and Ad Fraud Protection In Digital Advertising
The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
Turning Business Development Plans Into Reality
This article offers practical insights and best practices to navigate the path from roadmap to rainmaking, ensuring your business development efforts are not just sporadic bursts of activity, but an integrated part of your daily success.