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Monumental cyber events, such as the recent Equifax breach, draw enormous press attention, public outrage and government scrutiny. The coverage is almost exclusively negative, challenging the security capabilities of the firm and questioning whether negligence played a role.
These breach stories fuel a security industry that all too often feeds on fear, uncertainty and doubt — a practice collectively referred to as selling FUD. The security industry all too often sells the next shiny object touted as the Holy Grail of security that protects against all cyber threats. And the following year, the next best thing hits the market and becomes the grail until proven fallible. When the industry gets wise to this cycle of promise and disappointment, security vendors switch to the other side of their mouth to espouse a security strategy of multiple systems and technologies, known as defense in depth.
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