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The Privacy Shield Scheme: Should Your Company Join?
The Privacy Shield scheme was proposed in February 2016 to replace the Safe Harbor scheme, which was struck down by the Court of Justice of the European Union (CJEU) in the first Schrems case (Schrems 1) in October 2015.
The announcement of the creation of Privacy Shield in February 2016 was premature. But an announcement had to be made at the time, as a deadline set by the Article 29 Working Party (WP29) had expired at the end of January 2016. In February of that year, the EU Commission said it hoped that Privacy Shield would be finalized by the beginning of May 2016. Even that seemed ambitious, in part because of the criticism that Privacy Shield received from WP29 in April 2016, inter alia, that it did not offer adequate protection.
The Privacy Shield scheme eventually opened for business on Aug. 1, 2016. The objective of this framework is to protect the fundamental rights of anyone in the EU whose personal data is transferred to the U.S., and to bring legal clarity for businesses relying on transatlantic data transfers. It remains to be seen if the new deal can be a lasting solution. Meanwhile, however, more than 2,300 companies have joined Privacy Shield. These include Ernst & Young, Facebook (for non HR data only), Google, Microsoft, Oracle, Rackspace, Salesforce, ServiceNow, St Jude Medical and Workday.
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Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
Hyperlinked Documents: The Latest e-Discovery Challenge
As courts and discovery experts debate whether hyperlinked content should be treated the same as traditional attachments, legal practitioners are grappling with the technical and legal complexities of collecting, analyzing and reviewing these documents in real-world cases.
Identifying Your Practice's Differentiator
How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
Risks and Ad Fraud Protection In Digital Advertising
The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
Turning Business Development Plans Into Reality
This article offers practical insights and best practices to navigate the path from roadmap to rainmaking, ensuring your business development efforts are not just sporadic bursts of activity, but an integrated part of your daily success.