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'Marketing Tech:' Harnessing the Hot Trend In Voice Search to Generate New Business
Everywhere you look, you'll see people talking to their devices. They are asking questions of their cell phones, issuing verbal commands to their smart speakers and even telling their cars what they want.
Voice search is the hot new trend in technology and CMOs can harness it to generate more calls online and leads from their websites. The 60.5 million Americans who use voice search are looking for attorneys.
Consider this:
- 50% of all online searches will be voice searches on Google Assistant, Siri and Microsoft Cortana by 2020, according to ComScore.
- Americans own 40 million smart speakers such as the Amazon Echo and Google Home devices. This is double what it was last July, and Apple just introduced its HomePod.
We enjoy talking to our devices. For starters, talking is so much easier than typing a search on a cell phone with your thumbs. It's faster, too — people can speak 150 words per minute versus typing 40 words per minute. Also, you don't have to spell anything. Further, the artificial intelligence behind voice search has improved so well that it has an error rate of only 5%.
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