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Fresh off the heels of controversy surrounding the sharing of user data with Cambridge Analytica, Facebook Inc. recently announced that it will begin exploring different ways to incorporate blockchain into its infrastructure. Yet questions remain over how the social media company will implement the technology and what sort of legal challenges doing so could portend.
News of the decision comes as Facebook announced the largest leadership change in the company's 15 year history. David Marcus, a Facebook vice president who formerly headed the company's Messenger division, wrote in a Facebook post that he'll take lead over a “small group” tasked with determining how to “best leverage blockchain across Facebook, starting from scratch.”
But what could such leveraging look like? Facebook said in an emailed statement that it has “nothing further to share” other than it's “exploring many different applications of the technology.” In a January Facebook post, however, CEO Mark Zuckerberg cited the “centralization v. decentralization“ of information enabled by blockchain as among the “most interesting questions in technology right now.” Zuckerberg also specified interest in studying cryptocurrency — digital currencies that are built upon blockchain and thus remove the need for banking institutions, governments and other third parties in transactions.
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