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Get Ready for California's Version of the EU General Data Protection Regulation

By Jacqueline Klosek
September 01, 2018

The entertainment industry is intensely focused on data collection and analytics as it seeks to maximize the exploitation of digital content. Just as those of us in the privacy field had begun to have a slight breather as much of the heavy lifting on the European General Data Protection Regulation (GDPR) was finally behind us, lawmakers in California have passed the California Consumer Privacy Act of 2018 (CCPA).

The CCPA, which will take effect on Jan. 1, 2020, will require companies that process the personal data of residents of California to observe restrictions on data monetization, provide for data subject rights that are similar to those found in the GDPR, update their privacy policies and to take steps to protect against the possibility of penalties and liquidated damages.

The CCPA will apply to all companies, wherever located in the world, that receive personal data from California residents if they or their parent company or a subsidiary: has annual gross revenues in excess of $25 million; obtains personal information of 50,000 or more California residents, households or devices annually; or obtains 50% or more annual revenue from selling California residents' personal information.

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