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Only days after winning dismissal of an antitrust lawsuit over its 2019 move to a new location in Miami, FL, for the Ultra Music Festival, Worldwide Entertainment lost its bid to reopen a court case over use of the "Ultra Music" brand for a festival overseas.
The Ultra Music brand today spans several continents, including Africa, the Americas, Asia and Europe. The two court decisions address the boundaries of festival branding: the need to contend with local authorities and competitors, and problems from the continued push to expand an international festival brand.
Both court cases were litigated in the U.S. District Court for the Southern District of Florida. In one case, the producers of the music festival Rapture, held in 2017 and 2018 on Virginia Key near downtown Miami, filed suit after Ultra Music Festival was granted permission by Miami's planning commission to move from its longtime Bayfront Park location in downtown Miami (following complaints from local residents) to Virginia Key for its March 29-31, 2019 event, displacing Rapture's previously approved festival event. YMD Records LLC v. Ultra Enterprises Inc., 19-cv-20424.
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