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Getting Ready for Wide-Ranging Reach of California's Data Privacy Law

By Samuel Cullari and Alexis Cocco
May 01, 2019

In June 2018, the California legislature passed its California Consumer Privacy Act (CCPA). The CCPA becomes effective on Jan. 1, 2020, and the California attorney general (and individual consumers, in some cases) can begin enforcement actions or file suit under the CCPA starting on July 1, 2020.

The CCPA is the first of its kind, generally applicable data protection law in the United States. What makes the CCPA unique is not only its applicability to companies like those in the entertainment and media industries, but also the rights it provides to consumers regarding their personal information (PI).

Under the CCPA, California consumers are entitled to access, understand and, to some extent, exercise control over their PI that companies collect, use and sell. The CCPA provides those consumers with the right to request access to the PI that a company has collected in the preceding 12 months, the right to request deletion of PI a company has collected directly from them, and the right to opt-out of any future sale of their PI.

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