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EU Court Rules Adding Facebook 'Like' Button Triggers GDPR Data Collection Obligation
Websites with embedded Facebook “like” buttons must inform users their data will be collected and processed by the social media giant, the Court of Justice of the European Union ruled on July 29.
Many sites — including German online clothing retailer Fashion ID, the focus of the ruling — use Facebook's embedded “like” button as a tool to promote their business, allowing users to easily share site reviews or items for sale on social media.
But the button also sends users' personal data to Facebook “without that visitor being aware of it,” the court said. Data was allegedly collected and transmitted from site users who did not use Facebook or click the “like” button.
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