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Florida Lawmakers Introduce Online Privacy Legislation

By David M. Stauss and Malia Rogers
March 01, 2020

Florida lawmakers have introduced companion bills in the Florida House (HB 963) and Senate (SB 1670) that would create limited online privacy rights and obligations in the state. The legislation — which is yet to be named but for our purposes will be referred to as the 2020 Florida Consumer Privacy Act — appears to be very similar to the Nevada Online Privacy Protection Act, which was amended last year to add a right to opt-out of sales of covered information. The Act is therefore distinguishable from the California Consumer Privacy Act (CCPA) and more akin to the California Online Privacy Protection Act (CalOPPA).

Florida joins a number of other states considering consumer privacy legislation, including Illinois, Washington, Nebraska, New Jersey, New Hampshire, Virginia and Hawaii.

Below is our analysis of the Florida legislation (as introduced).

To Whom Does It Apply?

Consumers, which is defined as "a person who seeks or acquires, by purchase or lease, any good, service, money or credit for personal, family or household purposes from the website or online service of an operator."

What Entities Are Covered?

The act would apply to "operators," which is defined as a person who owns or operates a website or online service for commercial purposes, collects and maintains covered information from consumers who reside in Florida and use or visit the website or online service, and purposefully directs activities toward Florida or purposefully executes a transaction or engages in any activity with Florida or a Florida resident.

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