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Leveraging Data to Drive Innovation in A Post-Pandemic World

By Debra Baker
February 01, 2021

Comfort with the status quo has long been the enemy of innovators and change agents. If there was a silver lining for law firm technologists in 2020, it was the discomfort that COVID created. Working from home and other social distancing limitations forced even the most reluctant lawyers to embrace new ways of working and connecting with clients in ways that will long outlast the pandemic.

With a new year and fresh outlook for the future, the time is ripe for legal technologists and innovators to take the delivery of legal services and client experience to the next level. One key is recognizing that successful innovation — be it turning best practices into standard operating procedures, or reinventing the law firm business model altogether — is equal parts mindset, method and message.

To better understand what this means, consider the findings of a 2018 study looking into the barriers of law innovation. The study, conducted by GrowthPlay, used talent analytics to identify what type of innovations (method) will be most successful based on the natural strengths and culture of the firm's attorneys (mindset). It also found a direct correlation between sales skills (message) and innovation effectiveness.

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