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Entertainment Law & FinanceFeaturesEntertainment and Sports Law

Looking At NCAA Allowing Student Athletes to Profit from Publicity Rights

By Michael T. Seeburger
September 01, 2021

Amidst pressure from sweeping legislation across the country, and still reeling from a major loss at U.S. Supreme Court, the National Collegiate Athletic Association (NCAA) suspended all rules prohibiting student athletes from profiting off their name, image and likeness (NIL), effective July 1, 2021.

For decades, the NCAA prohibited student athletes from profiting from their NIL, but the seismic shift in policy opens the door to a whole new era for amateur athletics. As a brand new industry emerges where student athletes are permitted to contract with third parties to sponsor, endorse or publicly support a brand, product or company, what happens next?

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