How NCAA Athletes and Brands Can Avoid Big Mistakes In NIL Influencer Agreements

The biggest event of the year in college sports just concluded as national champions were crowned in men's and women's basketball, and hundreds of thousands of college athletes are entering the influencer marketplace for the first time. College athletes now find themselves attractive candidates in the fast growing influencer marketing arena. With the FTC Commissioner taking a closer look at the use of influencers for marketing, student athletes and brands should take care when entering into the influencer marketing arena.

14 minute readApril 01, 2022 at 12:11 AM
By
Nicole Demas, L. Andrew Tseng
Sean P. McConnell
How NCAA Athletes and Brands Can Avoid Big Mistakes In NIL Influencer Agreements

The biggest event of the year in college sports just concluded as national champions were crowned in men's and women's basketball, and hundreds of thousands of college athletes are entering

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