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Who Is Legally Liable for Internet AI Deepfake Content?
Artificial intelligence-generated pictures, videos and voices distributed via the internet are called deepfakes. Most agree that internet deepfake (deep learning + fake) content is widespread and may be used to manipulate the public, attack personal rights, infringe intellectual property and cause personal data difficulties. However, little agreement exists as to who is legally liable for internet AI deepfake content.
Since 2017, software has been available to combine AI deep learning capabilities and internet content to create hyper-realistic content, which is completely fake, using algorithms which require as little as a single photo of a source or a sound bite. While some use of such AI deepfake software is relatively harmless, such as fake images of a person posing with a celebrity, other AI deepfakes involving pornography, for example, may be defamatory or criminal. This matter is exacerbated by the speed and low cost of internet distribution.
More specifically, five separate internet AI deepfake types of liability exist. The first is intellectual property infringement. Intellectual property rights are generally owned by the people who create or use the property. An internet AI deepfake may be used to pose as the person owning said intellectual property, resulting in infringement liability.
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