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FTC Revises Children's Online Privacy Rule to Extend Parental Consent to Targeted Advertising
The Federal Trade Commission in January provided more details on its proposed changes to the Children's Online Privacy Protection Rule, underscoring the need for online operators to review and prepare to update their policies and procedures.
The rule — created by the FTC in response to Congress' passage of the Children's Online Protection Act of 1998 — currently requires verifiable parental consent before "any collection, use, or disclosure" of personal information from children. The first version of the rule went into effect in 2000, and the last update was in 2013.
One of the most substantive proposed changes takes verifiable parental consent to the next level, requiring that online operators obtain separate, verifiable parental consent to disclose a child's information to third parties such as advertisers.
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