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Regulators Want AI Companies to Respect Antitrust and Consumer Protection Laws

By Karen Hoffman-Lent and Kenneth Schwartz
April 01, 2024

Artificial intelligence (AI) has surged to the forefront of the corporate landscape as companies across all industries explore the ways in which AI can enhance their businesses. Whether looking to the meteoric rise of chip and cloud companies over the last year, or the mergers and acquisitions AI "gold rush," the hype surrounding AI seems to have no end.

However, the new era of AI technology has already ushered in competition concerns alongside consumer-protection fears. Accordingly, regulators and lawmakers — both domestic and globally — are taking note of the AI craze and are keen on ensuring that companies involved in AI are respecting both antitrust and consumer protection laws.

Rise of AI-Related Investigations and Litigation

On Jan. 25, 2024, the Federal Trade Commission (FTC) launched an antitrust inquiry scrutinizing the investments and partnerships of Alphabet, Microsoft and Amazon related to growing artificial intelligence startups OpenAI and Anthropic. (Press Release, FTC, "FTC Launches Inquiry Into Generative AI Investments and Partnerships" (Jan. 25, 2024)).

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