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A Playbook for CRM Adoption
The Challenge of Traditional CRM
According to the 2023 Thomson Reuters Marketing Partner Forum Survey, of all the tools in the marketing mix, CRM (customer relationship management software) was considered one of the two "least effective." In 2024, it hit rock bottom, ranking "not effective at all." Why?
For starters, CRMs for legal just seem really hard. The configuration, third-party integrations, bolt-ons, custom objects, widgets and workflows turn deployment times for traditional CRMs into months, even years.
But surely one of the most stubborn obstacles to a successful CRM is attorney adoption. The 2024 Thomson Reuters Marketing Partner Forum Report cited that an overwhelming number of attorneys surveyed found marketing tasks across the board as "highly unpopular" and "not effective," while ranking "building client relationships" as "highly popular."
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