Gen-AI Created Influencers Bring New Risks

A steep rise in the use of GenAI and computer-generated influencers brings with it new marketing risks and considerations for celebrities, influencers and businesses alike.

9 minute read June 01, 2024 at 12:09 AM

Cynthia Cole, Alysha Preston and

Inez Asante

Gen-AI Created Influencers Bring New Risks

In no uncertain terms, 2023 was the year of pop icon and IP rockstar Taylor Swift. A household name for her music and sold-out concerts, Swift is known for leveraging intellectual property protections to grow and secure her brand.

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