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Cybersecurity Law & StrategyFeaturesLegislationPrivacy

Latest California Privacy Rules Draw Criticism from All Sides

By Maria Dinzeo
June 01, 2024

Business, labor and consumer interests expressed sharply differing views at a public forum last month over proposed California rules that would govern how companies use customers' personal information for anything from hiring decisions to advertising.

The California Privacy Protection Agency rules, in the works since the latter half of 2023, require companies that use automated decision making technology to provide consumers with notice, a way to opt out, and a way to find out how the business uses ADMT to make decisions about them.

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