Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

Protecting Privacy and Sensitive Data In Era of Neurotechnologies

By Frances Green, Paul DeMuro and Eleanor Chung
June 01, 2024

Scientists have been collecting neural data from the brain for medical reasons for years, with myriad regulatory constraints in place. But in 2024, technologies are moving fast and furiously into the realm of consumer products.

The NeuroRights Foundation (NRF) reported in April that implantable technology can already decode language and emotions from the brain, and wearable devices are not far behind. Consumer product companies — and indeed, employers — already are, or will soon be able to, monitor brain waves through wearable devices such as headphones or through an employee typing without touching a keyboard or mouse. As the NRF report notes, at least 30 so-called neurotechnology products are available for purchase by the public.

While undoubtedly profitable for those companies, as these technologies develop — and especially when neurotechnologies are combined with artificial intelligence (AI) — ethical and privacy concerns are paramount. As noted in Neurotechnology and the Law: Privacy and Security Concerns, SSRN (Aug. 5, 2023): "[W]ith the emergence of neurotechnology, it may now be possible to tap into someone's brain and read [their] thoughts." Moreover, as neurotechnology is predicted to become a significant market with substantial economic benefits — $17.1 billion globally by 2026 — legislators are beginning to take notice.

This premium content is locked for Entertainment Law & Finance subscribers only

  • Stay current on the latest information, rulings, regulations, and trends
  • Includes practical, must-have information on copyrights, royalties, AI, and more
  • Tap into expert guidance from top entertainment lawyers and experts

For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473

Read These Next
Top 5 Strategies for Managing the End-of-Year Collections Frenzy Image

End of year collections are crucial for law firms because they allow them to maximize their revenue for the year, impacting profitability, partner distributions and bonus calculations by ensuring outstanding invoices are paid before the year closes, which is especially important for meeting financial targets and managing cash flow throughout the firm.

The Self-Service Buyer Is On the Rise Image

Law firms and companies in the professional services space must recognize that clients are conducting extensive online research before making contact. Prospective buyers are no longer waiting for meetings with partners or business development professionals to understand the firm's offerings. Instead, they are seeking out information on their own, and they want to do it quickly and efficiently.

Should Large Law Firms Penalize RTO Rebels or Explore Alternatives? Image

Through a balanced approach that combines incentives with accountability, firms can navigate the complexities of returning to the office while maintaining productivity and morale.

Sink or Swim: The Evolving State of Law Firm Administrative Support Image

The paradigm of legal administrative support within law firms has undergone a remarkable transformation over the last decade. But this begs the question: are the changes to administrative support successful, and do law firms feel they are sufficiently prepared to meet future business needs?

Tax Treatment of Judgments and Settlements Image

Counsel should include in its analysis of a case the taxability of the anticipated and sought after damages as the tax effect could be substantial.