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Hope for 'Spotify Model' for Licensing Content for AI

By Mason Lawlor
July 01, 2024

A "Spotify model" of licensing, regulation and royalties could be the answer to the recent slew of lawsuits and future litigation relating to generative artificial intelligence defined by rampant misappropriation of name, image and likeness of individuals, including high-profile celebrities.

Dan Jasnow, law partner and co-leader of the AI, metaverse and blockchain industry group at ArentFox Schiff, spoke to ALM about the recent lawsuits relating to AI-generated deepfakes and what changes could be in store for the entertainment industry as regulators struggle to keep pace with technology.

With a background in advertising, Jasnow advises clients in the entertainment, fashion, sports and consumer electronics spaces on the use of emerging technologies in marketing, brand launches and intellectual property including the use of generative AI.

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