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Playing Field Grows for Sports Law Practices
More law firms are betting on growing their sports practices amid recent changes in amateur and professional sports, finding it hard to ignore the multi-practice work that teams and leagues can bring to lawyers. Employment and antitrust issues in name, image and likeness (NIL) licensing for NCAA athletes. Private equity investment in teams and leagues. The skyrocketing investment in elite women's sports. Changing media rights deals that will be in the tens of billions.
"The issues have become far more complex, the stakes far more significant, and the players far more global and institutional," Brad Karp, chairman of Paul, Weiss, Rifkind, Wharton & Garrison and a veteran of many sports-related litigations, said. "Corporate interests are playing an increasingly important and visible role, with private equity and sports investment funds becoming intensely engaged participants."
Meanwhile, "courts are also reshaping the sports landscape, with a particular impact on college athletics. Women's sports are ascending and becoming extraordinarily popular and profitable," he noted.
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