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Generative AI and the 2024 Elections: Risks, Realities, and Lessons for Businesses

By George Vlatso and Joshua Tucker
October 01, 2024

In 2024, a year proclaimed as the "Year of the Election," voters in countries representing over half the world's population headed to the polls. This massive electoral wave coincided with the rising prominence of Generative AI (GenAI), sparking debates about its potential impact on election integrity and public perception. Businesses, just like political players, are also facing a new landscape where GenAI can be both a risk and an opportunity.

GenAI's ability to produce highly sophisticated and convincing content at a fraction of the previous cost has raised fears that it could amplify misinformation. The dissemination of fake audio, images and text could reshape how voters perceive candidates and parties. Businesses, too, face challenges in managing their reputations and navigating this new terrain of manipulated content.

The Explosion of GenAI In 2024

Conversations from across eight major social media platforms, online messaging forums and blog sites about GenAI surged by 452% in the first eight months of 2024 compared to the same period in 2023, according to sourced data from Brandwatch. Many expected 2024 to be the year that deepfakes and other GenAI-driven misinformation would wreak havoc in global elections.

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