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How AI Is Changing Search
The use and adoption of generative AI is rapidly evolving, and this shift is transforming how we think about search engine optimization (SEO). Traditional SEO techniques, which were once the solution to online success, are now facing challenges as artificial intelligence (AI) advances at a pace almost faster than we can keep up. The old days of depending on keyword stuffing and building back links to get noticed in search results are over. We're now entering a new world where Large Language Models (LLMs) are not just tools but are leading the way we interact with data.
In this article, we'll find out how search is changing because of advanced AI systems, the complex algorithms that power them, the key SEO practices that still matter, and what these changes mean for B2B content marketing.
LLMs As Search Engines
Large Language Models like ChatGPT, Gemini and Perplexity are emerging as strong competitors to traditional search engines. They use vast datasets to provide nuanced, contextually relevant responses and engage users through conversational, human-like interactions rather than just keyword-based indexing. This trend reflects a larger shift in information access, with LLMs playing an increasingly important role in developing effective marketing strategies.
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Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Removing Restrictive Covenants In New York
In Rockwell v. Despart, the New York Supreme Court, Third Department, recently revisited a recurring question: When may a landowner seek judicial removal of a covenant restricting use of her land?
The Cost of Making Partner
Making partner isn't cheap, and the cost is more than just the years of hard work and stress that associates put in as they reach for the brass ring.