Bordeaux's Bankruptcy: A Lesson In Adapting to the Evolving Sports Media Landscape

Word that the historic French franchise Girondins de Bordeaux filed for bankruptcy recently rocked European football. Various factors led to the team's downfall. But one force in particular poses an even broader threat to the sustainability of the elite level of French soccer: media rights.

6 minute readDecember 01, 2024 at 01:11 AM
By
Jeffrey Schlerf
Bordeaux's Bankruptcy: A Lesson In Adapting to the Evolving Sports Media Landscape

Word that the historic French franchise Girondins de Bordeaux filed for bankruptcy recently rocked European football. Bordeaux, which began in the early 1880s as a sports club, previously competed in

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