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Our friends at Edge Marketing are ending the year by sharing their predictions for 2025. From the continued evolution of generative AI and its many uses to an increase in multimedia and hypertargeting, these are some of the key factors that will guide legal marketing strategies in the new year.
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As a marketing professional, your job isn’t just to check tasks off a list — it’s to show attorneys why these efforts matter and how they can actually make their lives easier (and more profitable). This guide is packed with strategies to help you bridge the gap, build trust, and turn even the most skeptical lawyers into willing partners.
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Legal teams incorporating partnership, service and transparency more comprehensively into their representation will stand out and create a competitive advantage in 2025, particularly given the heightened preferences for automation and self-service options.
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A strong Do Not Call Policy is vital to comply with the Telephone Consumer Protection Act. Ensuring robust DNC compliance protects an organization's reputation and increases consumer trust. Below is a practical guide for building and implementing DNC policies that ensure compliance and reduce liability.
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High-profile individuals facing litigation often face a dual battle: in the courtroom and the court of public opinion. The rapid pace of digital information sharing magnifies reputational threats, including smear campaigns, privacy violations, and cyberattacks, requiring swift and strategic intervention to protect personal and professional standing.
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This article talks about not shooting yourself in the foot when you are trying to develop more business — whether from current clients, referral sources or even potential clients.
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The most forward-thinking companies embrace AI with complete confidence because they have created governance programs that serve as guardrails for this incredible new technology. Effective governance ensures AI consistently aligns with an organization’s best interests, safeguarding against potential risks while unlocking its full potential.
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Live streaming has evolved significantly and is a widespread phenomenon for retail, gaming, and influencers but is now providing competitive advantages for leading accounting, management consulting, and other professional services firms and B-to-B companies looking to build their brands and increase business.
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As we move into 2025, legal marketers face a rapidly evolving landscape where technology, data, and client expectations intersect — and it’s just the right time of year for making lists! Here are the top 7 trends we are seeing as shaping the future of legal marketing in the coming year.
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Law firms can’t expect immediate results from their marketing programs. Just like you can’t go out and run a marathon in a day without the careful work of preparing for it, you can’t launch a single marketing program and expect immediate sales. Marketing requires strategy, endurance, and consistent effort over time. A sprint mindset may bring temporary gains, but a marathon approach builds long-lasting relationships, brand equity, and sustainable growth.