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Authenticity In an AI World
In today’s digitally connected world, we have unparalleled tools at our disposal to connect with target audiences. But with them comes a critical challenge: how to maintain authenticity, human intelligence and personal connection in a landscape increasingly dominated by algorithms, data and automation.
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Client Succession Guide for Retiring Partners
“Succession planning is essential to every lawyer’s practice, proactively protecting clients and colleagues in the event of the lawyer’s disability or death.” The ABA page has a link to a document that lists each state’s requirement related to succession planning. If you are considering retiring in 2025 then this is a roadmap for you.
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Lateral Partner Integration Processes, Challenges and Solutions
How can law firms improve success with retaining lateral hires? Tips and shared advice from legal integration professionals.
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Edge Implements AI: A Q&A with Amy Juers
In late January, Edge Marketing unveiled the implementation of generative AI into its legal marketing practice, and along with it, a refresh of its brand. I spoke with Edge’s CEO, Amy Juers, MBA, about what AI can do for legal marketers in general and what went into the decision to implement AI and how Edge did it.
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Five Critical Talent Trends and How They Will Impact the Future of the Law Firm
A confluence of macroeconomic forces — including generative AI adoption, political shifts and evolving generational expectations — are intersecting with industry-specific dynamics like changing leverage models, consolidation, and record-high compensation levels. These combined trends are reshaping the legal workplace and redefining the types of opportunities and demands firms will face in 2025 and beyond.
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MLF BONUS CONTENT: Marketing Predictions and Trends In 2025
Our friends at Edge Marketing are ending the year by sharing their predictions for 2025. From the continued evolution of generative AI and its many uses to an increase in multimedia and hypertargeting, these are some of the key factors that will guide legal marketing strategies in the new year.
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Empowering Your Lawyers: A Marketing Team’s Guide to Achieving Goals and Fostering Lawyer Satisfaction
As a marketing professional, your job isn’t just to check tasks off a list — it’s to show attorneys why these efforts matter and how they can actually make their lives easier (and more profitable). This guide is packed with strategies to help you bridge the gap, build trust, and turn even the most skeptical lawyers into willing partners.
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The Qualities that Distinguish Good from Great Service In 2025
Legal teams incorporating partnership, service and transparency more comprehensively into their representation will stand out and create a competitive advantage in 2025, particularly given the heightened preferences for automation and self-service options.
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Avoiding Legal Risks: Crafting a Strong Do Not Call Policy
A strong Do Not Call Policy is vital to comply with the Telephone Consumer Protection Act. Ensuring robust DNC compliance protects an organization's reputation and increases consumer trust. Below is a practical guide for building and implementing DNC policies that ensure compliance and reduce liability.
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Protecting High-Profile Clients from Online Smear Campaigns
High-profile individuals facing litigation often face a dual battle: in the courtroom and the court of public opinion. The rapid pace of digital information sharing magnifies reputational threats, including smear campaigns, privacy violations, and cyberattacks, requiring swift and strategic intervention to protect personal and professional standing.
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